Home Improvement Sales Leads – 4 Tips For Getting Leads in Your Area

As a business owner you obviously want as many home improvement sales leads as possible because leads turn into sales and sales equal income! There are lots of ways to market a construction type business in order to get consumers to call on you, but which ones work and which ones are a bit expensive for what they deliver in terms of generating quality leads? Well these 4 key points or tips can give you some insight of what resources are available and which ones are the most effective when you are looking to gain focused construction, siding, windows, plumbing, or other type of handyman leads for your company.

1. One item is clear and that is in order to have an effective sales and marketing campaign now days you need to have an online presence, regardless of what type of company or service business you are running. You may ask why this so crucial because you may be used to just always following the path of some small or large phone book ads and maybe a few radio advertisements. The fact is more and more consumers, potential clients, and other people in need of specific services search online everyday in order to find businesses and companies who can provide quality and proven service in their area.

2. Hopefully we can assume you have heard of Google, Yahoo, and Bing, the most powerful and widely used search engines on the internet. Some where close to 70% of all online users search Google for business services everyday and the other 25% use Yahoo or Bing! And to take that a step further, it has been said that more than 50% of consumers will do some research online before choosing a construction company to work with and pay for before they call them. The reason for the large number of online searches as opposed to the old, some what out-of-date, yellow pages is that consumers and prospects can find out so much specific information about a company before they decide to call and speak with them. The internet is a way that can save people lots of time searching for exactly what they want where as with a phone book or yellow pages they can only see a small portion of information and in most cases just a your company name and phone number! When someone in need of home improvement help goes to Google and types in “home improvement companies in their area” Google will only show the top 10 most relevant results (same for Yahoo! and Bing). With the yellow pages there can be hundreds of choices to pick from and it’s tough to know which one has the exact services that you are looking for, you can see the internet cuts out lots of wasted time filtering services including wasted time on the phone.

3. If you own a home window replacement company in Des Moines, IA and a home owner uses Google and types in “Des Moines home window replacement” you can’t get a much more focused lead than that. And the cool part is if you have a good online marketing presence and have an easy to read website with you service information on it you could be one of those top 10 companies on the front page results for that prospect’s search! That consumer or lead is looking for what you have and because you have a home improvement website that lists all of your services and specialities you will get a call and have a much higher rate of closing a deal and making the sale than if they just looked up home repair or window companies in the phone book! Some home construction companies in the phone book don’t offer window replacements but the only way a homeowner knows that is to call and find out, if that same person types in “window replacement in Des Moines, IA” they know that any of those 10 companies have exactly what they want! That is why you need to be online and especially on the front page of Google results.

4. How can you start marketing effectively online and more specifically with Google in order to get these targeted sales leads? There are many options available, some more expensive than others. The main question you need to ask yourself is how much is one good home improvement sales lead or call worth to your company profits? Once you get a call what are your skills or abilities to close the deal and make the money instead of your competitors? The best way to get these types of sales leads for any type of business, whether it is windows, doors, home siding, or home remodeling services, is to get your company website on the front page of Google! If you don’t know how to get ranked on Google you should find an experienced and reliable company who can do it for you. Remember 50% of people search the internet these days (and that % continues to rise every year) instead of finding companies with out-dated forms like the phone book. The phone book ads can cost thousands of dollars a year and sometimes hundreds or thousands per month, getting results and a presence on Google or online in general can be much more cost effective and profitable in the short term but more importantly in the long term!

Keep tips in mind when thinking about your marketing campaign online or more specifically with Google or any sort of lead generation campaign. Find and talk to a company who can get you results for home improvement sales leads online so that you are one of the top 10 in your area. See if those same online advertising specialists can also make you a website, rent you one that already gets local home servicing leads, or if they can help your existing site. Having a website is only effective for getting new leads if it shows up during a prospects search. Find a company and call them up to let them know what kind of results you are hoping to achieve online and then ask if they can help or improve your chances of getting your piece of the online home improvement sales traffic!

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How to Identify Good Home Improvement Leads

Identifying good Home Improvement Leads doesn’t have to be difficult. Despite the misleading advertisers and scams to provide exclusive Leads, there is hope. People in your local area are looking for Home Improvement companies that perform quality work for services needed on their homes. The key to identifying the best source for these customers is to find a unique system for delivering the most exclusive leads available at the prices contractors and home improvement specialists are looking for.

It is not necessary to develop a high ranking website or to even have a website at all. Spending the time, energy, and money required to develop a highly optimized site is one method. Actually, one doesn’t need a website at all.

Look for a company located in your area that specializes in building search engine optimized pages specifically designed to gather leads from people looking for services today. If you have an existing website continue building it with lots of content rich information related to your business. Let the lead gathering company get your customers through their pages and make sure they automatically forward you the information. The single most important item is to make sure the lead provider gives you Customer Lead Information that is not shared with any other contractor or service provider. This is the only way to be sure your lead is truly an exclusive one.

The key component of your success with home improvement leads is having expertly written content describing your product or service. The advantage of utilizing a local company is that they will have ties to the community in which you work. It is in their best interest to provide you with a quality experience as bad reputations travel faster than good ones. You want local support so that local people looking for home improvements will find the page. If you are doing home improvement work in Fort Worth, Texas, it is a safe bet that you won’t get nearly the local flavor from someone in New York. You want that local customer who found the information to visit, read, and either fill out a form that is instantly emailed or call on a special phone number created and forwarded to your number. Having a unique phone number different from your regular business number is part of another technique for optimizing a leads page so be sure to look for this feature. Another important consideration is to notice if other companies’ information is shown on the page. Many of the so called lead suppliers are only looking for pay per click traffic through their site to your competitor pages. Find a service with these qualities and your competitors will be left eating your dust.

There are some other key ingredients to providing you exclusive leads. Does the lead provider strategically place videos and other readable media all over the web? Don’t be afraid to ask! A few choice spots with content rich media will get the search engine’s attention and drive incredible amounts of traffic to your lead forms. Don’t be surprised if your lead provider suddenly shows up with 3 or 4 spots on the first page of your favorite search engine. Get excited, because when that happens, you are about to be inundated with local home improvement leads.

Home Improvement Leads don’t have to be expensive when you utilize the services of a local area leads supplier. These companies should be committed to helping you be more successful by delivering the most exclusive leads at the best prices obtainable. By using multiple tactics to deliver the traffic, you can focus on providing the quality product or service you are best at. Allow the search engine experts to concentrate on finding potential customers while you do the professional work you love to do. Isn’t that why you are in business for yourself?

5 Reasons Why I Prefer Replacement Window Companies and Not DIY

I know that it seems cheaper to install windows on your own instead of hiring a replacement window company. I used to believe that myself until I did a cost analysis and I realized that it is actually expensive.

Let me quickly walk you through some of the top reasons

You are entitled to guarantees

Unlike when you do it yourself, replacement window companies offer warranties on their services. This is usually 12 months and sometimes more. It makes me feel comfortable knowing that if anything goes wrong I have a back up plan.

After Sale Service

How many times have you bought something and realised later that you still need support on how to use it, how to fix a bug and all. Well, I have discovered that using a contractor is best for this reason.

They know what to access

Before they install anything, they come to your home for an obligation free consultation, at least the ones I know. They will also conduct and inspection and access the exact specifications for a perfect window fit. There is not taking a chance with them.

Quality Material from quality suppliers

Replacement companies are better positioned to find quality material than we ordinary home owners. We do not have the expertise and the necessary contacts to find the best.

Augmented home improvement services

One thing is certain, at some point you will need to do some work in your home. It could be remodeling, refacing cabinets or siding. Most of the window replacement company offer these services as well. If you can become a loyal customer to them imagine the discounts you can get from the lasting relationship.

How to Barter For Goods and Services 101

You can possess one of the easiest and fastest ways to create wealth that I know.

Does this sound good to you?

Then hold on, it actually gets better.

Because not only can you use this loophole to “stack the deck” in your favor and wipe out the

burden of high prices on your business forever, but…

You Can Also Use This Secret In Your Personal Life, Too.

As you’ll see…whatever you want…whatever you need…whatever you must have for you, your family

and your loved ones…you can get for 20 cents on the dollar.

There’s restaurants, home improvement services, entertainment items, personal health and fitness,

and even…high-ticket medical procedures your insurance won’t cover.

You can even find “specialized” doctors – like dermatologists, therapists, chiropractors and naturopathic doctors on trade.

And instead of spending your life savings on these services…

You Get Them For A Fraction Of The Retail Price.

And get this:

You can even buy or lease cars on trade.

In some cases…

You Can Even Buy Real-estate and Land

I know this may sound like “fantasy land”.

But I assure you this is real. That it works. And, even more importantly – that you can do the same thing!

Barter is a worldwide, multi-billion dollar industry where literally every kind of business you can think of – in almost every industrialized country in the world – does business in a large network called a “barter exchange”. These exchanges are huge buying clubs, where all the different member businesses are automatically inclined to buy from one another.

And here’s what’s interesting:

These businesses do not buy and sell from each other with regular “government circulated” money.

Instead, they use “trade credits” – which are actual currency, just like a U.S. dollar bill is currency – but it can only be spent within the barter club.

The list of things on trade is endless and its’ beyond the scope of this report to list everything. Virtually anything bought and sold on the open market – from “A to Z” – is on trade.

And when you use this special loophole, you get it all cheap. Dirt-cheap. So cheap you’ll wonder why you’ve been buying things any other way.

Selecting the Best Contractor For Your Home Improvement Project

Maintaining or renovating a home can be a very daunting task for most people. However, after all the hard work and investment in time and resources you have allocated for a home improvement project, the satisfaction of seeing a superbly crafted home that you can call your own can be priceless indeed. Such is the importance of choosing the best and most qualified contractor who is knowledgeable and capable enough to turn your vision into a remarkable work of art.

When choosing a contractor for repairs or renovations for your home improvement project, it is vital that you first acquire all the important information about a particular contractor before ever committing in getting their services. You need to make sure that they are capable of performing all the inclusive work, including customized builds and improvements that you would want your home to have. To get all these pertinent information, you should ask your contractors a strategic set of questions designed to extract all the data that you will need. To help you start in this direction, you should ask the following set of questions:

* Does the contractor have the appropriate knowledge and experience with the type of home improvement project that you have in mind?

According to recent information from the industry, approximately 80 percent of contractors and builders are knowledgeable and are adequately trained in the latest construction and building techniques. However, even though they may have the training with these new techniques and the certifications to show for it (ex: techniques in energy-saving green building technologies, etc), their actual experience may have just been picked up or even achieved as they work on new projects. On some cases, the home renovation projects may involve a historic home with irreplaceable artifacts or sections. A contractor may not have the expertise in dealing with such a home nor could they match the craftsmanship involved with these historic masterpieces.

* Is there an existing relationship between your contractor and architect/designer and have they worked together on a project before?

For your home improvement project, you may take on the services of some of the best architects and interior designers in the whole of Massachusetts. To complement the expertise of these professionals, it is but proper to also get the services of the best contractors for the project. In such cases, it would be best to choose a contractor whom your architect or designer knows. They may be aware of the track record of these contractors and may be comfortable working with some that they can identify. With such arrangements, you can be assured of a timely completion of your project and in the manner that you envisioned it to be.

* When you inquire something about the project, does the contractor communicate well with you?

It is a normal thing for homeowners to ask something about a home remodeling project from their contractors. However, if all you get is a hasty answer without much details and it would appear that they want you off their faces, then be careful of such contractors. A good contractor should be receptive of the needs of their clients and should be ready to discuss every detail of the project should you ask for it.

* Is the contractor experienced in working with your kind of home?

A commercial construction is different from a home construction in terms of details and even on building and safety codes. The contractor should be adept in the type of home that you have, otherwise they might turn your priced possession into their laboratory for trial-and-error building methods.

* How fast can the contractor start and how soon can they complete the job?

Finding the best contractor is one thing, but having them start on your home as per schedule is another. You might be at the end of a long list of clients and would have to sit it out for months on end. You should weigh the urgency of having the work done as soon as possible or getting the services of the best contractor that you can get.

* Is there a guarantee for their work after completion?

A competent contractor will give you the assurance of an excellent renovation or repair work and will provide you with a guarantee on the work done. They should be confident enough of the quality of their work and give their clients the assurance that they need.

Conducting a one-of-a-kind home improvement project for your Massachusetts home entails the best services from the best professionals available for the job. Taking a few extra moments in checking out your contractors before hiring them can spell the difference between a disastrous undertakings or a magnificent work of art you can call your home.

Bathroom Renovation – Get It Done by the Experts

Even a small bathroom can be fortified with costly bathroom accessories for a complete overhaul. But before you appoint any bathroom remodeling contractor for the job, you must set up a budget and plan the project in advance and then go for bathroom renovation. As a next step, you must find a company that provides all sorts of home improvement services that include kitchen remodeling, bathroom restoration, tile installation, laminate floor installation and backsplash installation

Say Hello to your Bathroom with Exclusive Bathroom Renovation

As a first and foremost step, you must understand what all are involved in safely and successfully completing your bathroom restoration project with paramount results.

Let us first go to your small bathroom and find which areas need special attention and care. For this, you may not need professional assistance. But once you are done with your personal inspection, don’t forget to call a reputed home improvement company that can take care of the highly complicated process of bathroom renovation. Who can say that certain minor issues are overlooked while you did the inspection? But nothing goes unwatched or missed by experts who are conducting such works for several years. They will ensure that they use the take the most creative approach with the faucet wall and build a little ledge just next to the window, without blocking it. This is what is called smart renovation work.

Think of adding small yet smart bathroom accessories

It is quite common that when it comes to bathroom remodeling or restoration, the professionals who would take care of the project will alter all the floor tiles and also add a new sink and bathing tub. But these are quite common activities. Think something different and ask your bathroom restoration contractor to try something different that can turn the overall appearance of your lavatory. Add stylish curved shower rods, designer mirror on the wall and hand bright colored curtains around the bathing area. Simple things can often create wonders. Go for them!

Protect bathroom walls from water and spills with Backsplash Installation

A backsplash can act as bathroom armor, shielding the defenseless walls from water and dribbles. But that does not signify it cannot make a splash, too. If you are all set for a comprehensive bathroom upgrade, check out some dazzling bevy of backsplash beauties that will safeguard your bathroom walls and enhance the overall look of your bathroom.

Backsplash tiles are a sort of protective covering that goes along the wall behind such fittings as a counter or a sink. They usually make cleaning easier as they defend the wall from splashes of water. The typical backsplash for a bathroom is a lined border of about 18 inches. However, within this space is a world of some awesome design options that can allow your ingenious muse run wild!

So, to defend your bathroom walls and also to give the space a plush look, ask your home improvement contractor to provide exclusive services like bathroom reformation and backsplash installation. Remember that you must appoint only an accredited and acknowledged home improvement company that has a sound track record of providing paramount quality services. This will ensure you about top quality work and satisfaction.

Home Renovations That Are Illegal to Do on Your Own

It doesn’t matter how handy or knowledgeable you are, there are some home renovations that are against the law to do yourself. There are many reasons why these projects are illegal to “DIY“, but it is mostly due to the fact that they involve complicated codes and procedures, which require specialized licensing, training, and equipment. Examples include water heater replacement, plumbing work, lead paint removal, framework construction, and more. Aside from being legally prohibited, performing these types of projects on your own can also void warranties, jeopardize insurance claims, lower property value, and even hinder resales. Continue reading to review some illegal DIY home improvement projects, so you can better protect yourself, your home, and all that’s in it, from trouble.

DO NOT Do This at Home

There are many home improvement projects that are not permitted to do on your own, and for good reason. These include electrical work, light fixture installation, fuel conversions, large tree removal, mold remediation, animal removal, HVAC repair, asbestos removal, and more. For instance, if you want to replace your electric stove with a gas stove, you would need to convert your home’s fuel-type. This involves installing gas lines, doing electric work, and much more, not to mention strict safety codes to prevent chemical explosions. For this reason, this is a job for a team of licensed professionals with formal training and experience. Here are some additional home improvement projects that are require a licensed professional:

Lead Paint Removal – Old homes and structures built before 1980 are likely to be painted with lead-based paint. In order to remove lead-based paint safely, you must have the proper knowledge, training, tools, and of course, licensing. That is because lead is deadly, and requires specialized methods of removal to ensure safety.

Water Heater Replacement – Hot water heaters can be dangerous appliances if handled improperly. If you need to replace or install a water heater, you’ll need to have it done by a licensed professional. It requires strict code obedience, sensitive electrical work, and fuel line management.

Garage Door Spring Replacement – This may sound like an easy job, but one wrong move can be severely injurious or even fatal. Over time, garage door springs lose tension and require replacement, and part of the process of removing the old and installing the new is to release and return the tension. A single slip of the hand can cause the spring to fly at your body, resulting in serious injury.

Wall Removal – If you are dreaming of an open-floor concept, don’t just grab your sledgehammer and start demolition. Some walls are strictly structural, so taking one down can be extremely dangerous. For that reason, it requires official building permits. It is necessary to hire a general contractor is you wish to remodel or convert a space.

Septic System Pumping – Although it is considered an undesirable chore, many homeowners look into doing it themselves to save a buck or two. But this is not a good idea. Not only does septic pumping require specialized equipment in order for it to be safe and effective, it requires official city permits for authorized waste disposal.

The Benefits of Attending a Home Improvement Trade Show

One of the most direct methods companies use to get in front of their customers is by exhibiting at trade shows. Trade shows are extremely valuable for both exhibitors and attendees. Home improvement shows are conventions where several companies come together to display their best products and services related to home design, decor, improvement, and remodeling.

If you are a homeowner remodeling your home, attending a home remodeling show can give you essential insight on available and trending products as well as which company can serve your needs best.If a company has a new product or service, they’re likely to disclose it for the first time at a trade show. This is a great way for you to have access to the most up-to-date and innovative home remodeling products and services.

Show attendees say that one of the greatest benefits of participating in a trade show is abbreviating the purchasing process from weeks to a single day. According to a survey conducted by Skyline Exhibits and EXPO Magazine, “trade shows and conferences are an important part of product sourcing and buying process” said 88% of the people polled, while 91% said that “trade shows are essential for comparing products and meeting suppliers in person.” Surveys also show over and over that prospects and customers attend trade shows with the intention to learn and gather information.

Trade shows can also provide you with greater confidence in your purchase. You will have an opportunity to see and compare the products first hand. This is a great way to test them out before making the final decision. Even just seeing something in person can change your mind. For instance, you may have your heart set on a lovely marble floor, but when you see under bright lighting, learn about the qualities of natural stone; such as absorbing liquids and leaving permanent stains, it just doesn’t feel as appealing as you thought it would. It’s better to make such discoveries at the show than after having it installed in your home!

HOW TO PREPARE FOR A HOME REMODELING SHOW

Know what you need or are looking for: do your homework before the show and look into the exhibitor list and floor plan. Based on what you are looking for, you should be able to prioritize a list of vendors or products that you want to make sure you get to see. This approach should help and guide you, as there will be a lot to take in, but also remain flexible. You may come across a new feature or product that you weren’t aware of before which may be just the solution you need.

Have a list of questions: if you are looking for a particular product or solution. Make sure you know what to ask in order to compare the best options.

Take business cards: make sure you take a good amount, as anybody you encounter is most likely going to ask for your information. You are also going to receive a lot of business cards, hence try to plan for a way to keep them organized.

Attend presentations: it is always a good idea to attend at least two presentations, especially from a company who sells a product you are interested in. You will have the opportunity to gather more detailed information and formulate questions about the product once you reach their booth.

Take notes: you will be getting a lot of information from many different sources so it is advisable to take notes or request literature such as brochures and/or catalogs to better remember once you return to your home or office.

How to Start a Profitable Home Improvement Referral Service

Home improvement referral services are cropping up from New York to California. They are taking the time to do the legwork to find reputable and reliable contractors and these businesses are reaping profits from good work.

It really doesn’t take much to start. A home improvement referral service business takes only a little money and not more time than a regular 40 hour a week job. They can actually start making money within the first year of business.

The first thing to consider is what types of home improvement businesses your will refer. This can include gutter cleaning and replacement, remodeling, building additions, fencing, lawn maintenance, and many others. Remember, all though you may like to paint a client may not like it or have the time. Therefore, no business should be overlooked.

Once you have an idea of the types of contractors for your referral service business, you will need to call the local, county, and state government offices. Get the regulations and requirements regarding licensing, bonding, business registry, and insurance for each type of contractor. This is the first step to building your list. Any contractor that does not meet government regulations should not be on your referral list.

By knowing these requirements and using them, your home improvement referral business will gain credibility with your clients. They will know that if the contractor doesn’t meet these requirements, they will not be on your list. It makes the client feel more sure the job will be completed professionally and correctly.

Another way to ensure creditability of your referral service business is to only look at contractors that are recommended by their past happy customers. But this is not the end of the screening process. Recommendations are not enough.

Once a contractor is recommended to your home improvement referral business, you need to check out his or her service. Talk to them, explaining your referral service business. Many contractors will give you the needed information happily. Ask to see their licenses, bonding information, and insurance to ensure they are current and up to date. Ask for a list of services they provide and the cost for these services. Finally ask for references you may speak to.

Now you have gotten your contractor referral list started. While working on creating this list, you should have started thinking about a name for your referral service business, advertising, office area, office equipment, and ordered a phone line for the business. You may want to use a computer right away, but an index card or file system could work just as well and for a fraction of the cost, until your company grows. Keep in mind that as your company grows, the office space, office equipment, and referral list system will probably need to become computerized to save time and money.

Since your referral business is going to begin locally, check with local newspapers and periodicals to see if they would be interested in doing an article about your business. Make some flyers and ask local hardware stores if you could leave some there to advertise your service. You may also want to send letters to realtors announcing your business, they can be great advertisers for you.

Make your services free to the people calling into your business looking for referrals. Many home improvement referral businesses charge the contractor anywhere from 6% to 15% depending on the size of the project. You put the customers in touch with the contractor, and upon completion of the project, the contractor pays you a fee.

Advertise that no contractors pay you to get onto your referral list. If clients or contractors ask how they get on the list, explain to them the only way for a contractor to get on the list is for a customer to recommend them. You may want to explain the whole screening process to let the person know the exact qualifications the contractors need to have before being accepted.

A referral service business can expand easily and rapidly. Once your business starts to grow, create a business plan to set goals. Decide how much you want to expand and consider starting franchises in other locations or expanding the list to include contractors that were not included originally. This is your home improvement referral service business and you can take it wherever you want.

Carpenter Services For Home Improvement

Are you starting to get bored with how your house looks inside and out? Do you have an idea or a plan brewing in your mind for a few months now, even for a year, with how you can bring new life to your home? If you say yes but unfortunately you do not have the carpentry skills to turn your ideas into reality, then it is time to look for some carpenter services to help you out.

In every city and every town there are a good number of contractors offering their carpenter services. And these carpenters have a wide range of skills level, usually depending on their experience and also the size of the company. For example, a lone carpenter who has been in his trade for only a couple of years must just be specializing in home repairs. That is for things like fixing your door and window, fixing a creaking floor or building a nice tree house for your kids.

There are also the big time guys, carpenters who can work on every carpentry and construction project and for the usual homeowner customer, they are offering home improvement services. These are the guys that you would want to contact if your home remodeling ideas consist of putting up an addition to your house, re-roofing, or completely remodeling the inside of your home.

When projects as big as these are part of your home improvement plan, then you should put much effort in finding and hiring the right carpenter for the job. You can start by asking a friend who recently had a home improvement project of his own if he can recommend the carpenter that worked for him. That is the best kind of recommendation that you can get because not only is your friend a reliable source, but you can actually see the work of that carpenter.

If that does not work for you, then simply make some phone calls and individually interview these carpenters. Look for the amount of experience that they have and most importantly, ask for a portfolio of their previous carpentry projects so that you can have a good idea if they are the right people to do your home improvement.

However, if all you want is a set of new kitchen cabinets then you will have to look for carpenters who specialize on cabinetry. Some carpenters would prefer to just work on one specialization than to spread their services too thinly. Because in this way they can master the art of cabinetry and be looked upon as the expert or authority on that kind of carpenter services.

And there are the multitude of carpenters who call themselves the handymen and who can do all the minor home repairs including some electrical and plumbing repairs. These are the people that you will call when all you want are some minor repair jobs.

Therefore the important thing is to assess how complicated or big your home improvement or whatever home repair that you want. Then narrow down your list of likely contractors who you think can actually do the job.